April 2010

Tweet When planning a design for a website, we think about the target audience, however there’s typically more than one audience we’re communicating to. Many websites, particularly the homepage, must cater to a number of different visitors who have arrived for various reasons. Visitors can include potential customers, current customers, investors, media, prospective employees, and [...]

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What We Can Learn from Successful Apps

by Brandon on April 22, 2010 · 2 comments

Tweet There’s a lot that goes into making your app or web-based service successful, however I want to take a closer look at some key takeaways from successful apps that you can apply to your business. So what makes some of the most well-known apps successful and what can we learn from them? A Great [...]

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Tweet I hear a lot of self-proclaimed “social media experts” raving over developing a “social media strategy”. The reason I cringe when I hear this is I feel that these “experts” are viewing social media as just another marketing channel like Paid Search, Display Advertising, or SEO for example, but it’s different. It serves as [...]

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