Here at BrandFreeze we love design and have a great appreciation for the way it connects us with brands.
When visiting a website or using an application that’s inspiring it’s tough to describe that emotional connection. Elements are placed where we’d expect enhancing the usability and little surprises in design that are welcomed but not expected help to further cement our emotional connection with the experience.
We make decisions, such as purchasing an item, based on emotion. Great design captures our emotions and creates a connection with a brand that can be complemented best through advertising and marketing with clear messaging to a targeted audience.
Marty Neumeier, author of The Brand Gap, defines “brand” not as a product nor a logo, but…
“A person’s gut feeling about a product, service, or organization.”
Communicating to your “gut” is the role of great design and branding.
We hope you’ll join the conversations here at BrandFreeze and if you’d like to share your expertise, we invite you to do that as well.
Enjoy, my friends!
Brandon was the Vice President of Marketing for iContact, an application that allows you to easily and effectively communicate with your customers via email. iContact has been included in the Inc 500 in 2007, 2008 and 2009 as one of the fastest growing private companies in America.
Brandon left iContact in 2011 and is currently working on ClearStats -a social marketing and optimization platform.