Comments on: High Quality Logo Design on a Budget http://brandfreeze.com/high-quality-logo-design-on-a-budget/ Mon, 12 Sep 2011 08:53:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Brandon Milford http://brandfreeze.com/high-quality-logo-design-on-a-budget/comment-page-1/#comment-14 Brandon Milford Sat, 05 Sep 2009 17:42:35 +0000 http://brandfreeze.com/?p=187#comment-14 Hi Clayton! Thanks for reading. I absolutely agree that you get what you pay for. In working with a professional designer one-on-one and investing in their time and talent you get a premium result at a premium price- no question. The results of which are of higher quality than using a service like 99designs or Logoworks because the designer is going beyond simply creating a mark, but helping you define your brand by understanding your business operations, brand messaging, competitors, and understanding goals for your business. It is well worth the investment, but unfortunately not everyone can make it. Services like 99designs and Logoworks can definitely have a negative impact on freelance designers and professional design firms. We’ve seen that happen and it’s unfortunate. However, these types of services are not going to go away because they cater to a niche market. A market that’s looking for a logo, but not necessarily “branding services” (services extending outside of simply creating a mark and into understanding the business and its goals and working alongside a company for an extended period of time to ensure these goals are met through their brand, mark, and messaging). I view the market for “logo creation” as having two types of clientele: one that understands the importance of branding, has the access to capital to hire professionals to help refine their branding and mark, and as a result works with a professional designer or firm. And these are the types of clients that designers want. The other type of clientele is someone who wants a quality logo that’s unique (note I said ‘logo’ not ‘branding’) and is likely just starting out (picture a college kid starting a side project) and doesn’t have a lot of money to invest in professional branding. Hi Clayton! Thanks for reading. I absolutely agree that you get what you pay for. In working with a professional designer one-on-one and investing in their time and talent you get a premium result at a premium price- no question. The results of which are of higher quality than using a service like 99designs or Logoworks because the designer is going beyond simply creating a mark, but helping you define your brand by understanding your business operations, brand messaging, competitors, and understanding goals for your business. It is well worth the investment, but unfortunately not everyone can make it.

Services like 99designs and Logoworks can definitely have a negative impact on freelance designers and professional design firms. We’ve seen that happen and it’s unfortunate. However, these types of services are not going to go away because they cater to a niche market. A market that’s looking for a logo, but not necessarily “branding services” (services extending outside of simply creating a mark and into understanding the business and its goals and working alongside a company for an extended period of time to ensure these goals are met through their brand, mark, and messaging).

I view the market for “logo creation” as having two types of clientele: one that understands the importance of branding, has the access to capital to hire professionals to help refine their branding and mark, and as a result works with a professional designer or firm. And these are the types of clients that designers want.

The other type of clientele is someone who wants a quality logo that’s unique (note I said ‘logo’ not ‘branding’) and is likely just starting out (picture a college kid starting a side project) and doesn’t have a lot of money to invest in professional branding.

]]> By: Clayton Borah http://brandfreeze.com/high-quality-logo-design-on-a-budget/comment-page-1/#comment-13 Clayton Borah Sat, 05 Sep 2009 16:30:56 +0000 http://brandfreeze.com/?p=187#comment-13 As designer myself I am appalled at the recommendation of 99Designs and LogoWorks. 99Designs is considered spec work meaning the designer works for a chance at getting paid. In what industry do you ask someone to do all the work and then maybe you'll pay them. This is completely unfair to the designer and also diminishes the importance of direct interaction between client and designer that ensures the client gets the design they want. The AIGA (Professional Association for Design) has a strong stance against Spec work. For a better explanation read this blog post from <href="http://www.aigacharlotte.org/blog/post/64"AIGA Charlotte</a>. Logo works can not be taken seriously and is a really awful company. Their business practices hurt the design industry as a whole. A great post about logoworks and why logos should cost more than $300 can be found at <a href="http://www.nikibrown.com/designoblog/2009/03/30/why-logos-should-cost-more-than-300" rel="nofollow">The Design O Blog</a>. Designers work had to create unique marks for our clients and the time spent in research is worth something. You get what you pay for. As designer myself I am appalled at the recommendation of 99Designs and LogoWorks. 99Designs is considered spec work meaning the designer works for a chance at getting paid. In what industry do you ask someone to do all the work and then maybe you’ll pay them. This is completely unfair to the designer and also diminishes the importance of direct interaction between client and designer that ensures the client gets the design they want. The AIGA (Professional Association for Design) has a strong stance against Spec work. For a better explanation read this blog post from <href="http://www.aigacharlotte.org/blog/post/64"AIGA Charlotte.

Logo works can not be taken seriously and is a really awful company. Their business practices hurt the design industry as a whole. A great post about logoworks and why logos should cost more than $300 can be found at The Design O Blog.

Designers work had to create unique marks for our clients and the time spent in research is worth something. You get what you pay for.

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