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Marketing

When planning a design for a website, we think about the target audience, however there’s typically more than one audience we’re communicating to. Many websites, particularly the homepage, must cater to a number of different visitors who have arrived for various reasons. Visitors can include potential customers, current customers, investors, media, prospective employees, and potential [...]

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What We Can Learn from Successful Apps

by Brandon on April 22, 2010 · 2 comments

There’s a lot that goes into making your app or web-based service successful, however I want to take a closer look at some key takeaways from successful apps that you can apply to your business. So what makes some of the most well-known apps successful and what can we learn from them? A Great Team: [...]

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I hear a lot of self-proclaimed “social media experts” raving over developing a “social media strategy”. The reason I cringe when I hear this is I feel that these “experts” are viewing social media as another marketing channel like Paid Search, Display Advertising, or SEO for example, but it’s different. We should view Social Media [...]

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There were a number of great posts this week from 15 Common Mistakes in E-Commerce Design to setting up Automatic Thumbnails Without Using Custom Field. Here’s a list of our favorites. Enjoy! 15 Common Mistakes in E-Commerce Design Selling online can open up huge new markets for many businesses. When your store can be open [...]

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